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Founded on the principles of minimising waste, managing energy and maximising lifespan, Crown ecologic™ represents the synthesis of our sustainability efforts, including advanced materials recycling and recovery methods, innovative production and lift truck remanufacturing practices, industry-leading forklift energy efficiency, and the preservation of land and natural resources.
Shaped by decades of thought leadership, the ecologic™ vision has enabled Crown to improve the environment while benefiting our customers—most notably through the design, engineering and sustainable manufacturing of long-lasting lift trucks.
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Click to view the video
And thanks to advancements in technology and productivity, Crown ecologic™ will continue to evolve as time passes. Promising fuel alternatives, the development of "smart" lift truck components and superior resource reclamation techniques are just some of the ecologic™ opportunities on the horizon. The possibilities are great, and so are the benefits.
Eco means a clean environment. Logic means smart business. That's the Crown approach to sustainability.
Click to view the ecologic video to learn more about Crown's sustainability.
 For a complete overview of Crown's current environmental initiatives and projects, download a copy of our ecologic™ Report (pdf).
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