Crown's commitment to conservation can be seen in every aspect of our business, even at the component level. Eco-minded Technovation™, including eSmart™ Accurate Fuel Tracking found on our fuel efficient C-5 lift trucks, and e-GEN™ Braking Systems, available on select electric vehicles, illustrate Crown's determination to minimise waste, manage energy and maximise lifespan wherever possible.

Crown's eSmart technology monitors the truck's fuel efficiency and productivity. And the innovative e-GEN system uses AC motor torque, instead of wearable brakes, to slow a lift truck's motion, which eliminates the need to replace or adjust wearable parts–another considerable reduction of wasted components, labor and funds.

The fusion of technology and innovation are fundamental to the ecologic™ features found on our lift trucks, fueling powerful advantages for our customers and the environment.

Click to view the ecologic video to learn more about Crown's sustainability.

For a complete overview of Crown's current environmental initiatives and projects, download a copy of our ecologic™ Report (pdf).