By engineering and servicing lift trucks with longevity in mind, Crown ensures that our equipment has a lifespan that meets or exceeds our customers' needs, illustrating how important performance and value are to Crown ecologic™.

At the outset, Crown lift trucks are born of over 60 percent recycled steel. When our trucks are eventually retired, they're up to 99 percent recyclable.

Many Crown lift trucks, however, are given a second life. Through the Encore® line of reNEWed lift trucks, Crown forklifts are remanufactured from the frame up. Vehicles updated to Crown's Encore specifications go through an extensive restoration, the final product of which is a reliable, "green" lift truck that delivers superior performance and value to its owners. Another conservation-minded product line, our one-of-a-kind reNEWed drive units and lift truck motors, give our customers access to nearly-new components that have been remanufactured to Crown's exacting standards.

Crown Branches offer services to recycle unwanted parts, oil filters and waste oil for our customers. It's all part of our commitment to sustaining the environment through practices that minimise waste, manage energy and maximise lifespan. It's all ecologic™.

Click to view the ecologic video to learn more about Crown's sustainability.

For a complete overview of Crown's current environmental initiatives and projects, download a copy of our ecologic™ Report (pdf).