Customer-Based Process
Committed to You

The design of each Crown product begins where it also ends – in the minds and hands of our customers. This method of design is a Crown distinction. Rooted in customers' real-world needs, our process encompasses every purposeful detail, while also exceeding expectations by proactively leading our customers to Crown ideas that offer superior value. The success of our products illustrates this customer-based product design.

A History of Firsts
Putting Innovation to Work for You

Innovation and Crown go together, as demonstrated by our win of global design awards since 1965. This long history of industry firsts – coupled with our innovative truck design – has redefined the standard of reach truck performance, operator productivity and serviceability. With our full line of electric lift trucks, Crown has the equipment to meet your application needs – and the knowledge to work along with you as your business grows.

The Crown Design Philosophy
Focus on Safety, Reliability and Uptime

At Crown, we are committed to designing the safest, most reliable, operator-minded trucks. Our truck design begins in warehouses, manufacturing facilities and stores, where we go to our customers, listen and analyze every operator action. The result is quality trucks that get the job done safer, faster and more efficiently by giving operators the performance and comfort features they need to ultimately lower total cost of ownership and increase uptime.