Our Company
Defining the Future of Material Handling
Crown Equipment is a leader in the evolution of the material handling industry, earning more than 100 global design awards and launching new technologies to increase uptime and lower total cost of ownership.
Well-Established Roots
Since 1945, Crown has grown from a one-room operation in rural Ohio to one of the largest lift truck manufacturers in the world.
A History of Innovation
Crown’s history began when two brothers, the late Carl H. Dicke and Allen A. Dicke, founded the company in New Bremen, Ohio, in 1945. Today, the fourth generation of the Dicke family continues to lead Crown.
Production of a line of high-quality lift trucks for intermediate-duty use began in 1960. Crown soon became the fastest-growing material handling company in its range of products. Crown lift trucks have earned a reputation as safe, reliable and productive by customers throughout the world, and the innovative spark that fueled Crown’s past success is still alive today. Crown products continue to receive recognition for design excellence, having earned more than 100 prominent design awards.
Today, Crown manufactures a wide variety of electric and Internal Combustion lift trucks and components in 25 facilities throughout the world. Product sales and service are handled by the company's network of Crown-owned and independent dealers located in key markets. Dealer and sales personnel are factory-trained in all disciplines and backed by advertising.
Our Commitment to You
Each day, every Crown employee is committed to delivering on our promise:
When every minute matters, customers can count on Crown to keep their businesses moving.
It's a commitment reflected in the trusted relationships we have with our customers. Our focus is to deliver meaningful and positive outcomes, so our customers can do the same for theirs.
Our Commitment to Quality
Since its entry into the material handling equipment industry in 1960, Crown has earned a reputation as a leading innovator in world-class forklift and material handling equipment.
Crown designs and manufactures up to 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules. When it says Crown on the outside, it's a Crown on the inside.
Product Development
Design that revolutionizes the way people work. When it comes to forklifts, it’s all about the experience. With a focus on the operator, Crown’s human-centered designs are created to improve productivity, comfort and safety.
Innovation in Action
Crown’s approach to industrial product design builds upon advanced ideas for lift truck operator productivity, safety and product life span. Our dedication to researching the human-to-forklift relationship produces forklifts designed with the highest capacities and speeds. Incorporating direct operator feedback into our innovative development process, we can address the issues that matter most to our customers.
Infusing Technology
At Crown, we harness the power of technology and embed it directly into our product design. Crown-designed automation and fleet management technologies are revolutionizing the material-handling industry. Examples include:
- InfoLink, our wireless operator and fleet management solution that puts the power of accurate, up-to-date, business metrics right at your fingertips.
- QuickPick Remote order-picking technology that simplifies workflow to increase productivity and reduce operator fatigue. This advanced technology helps reduce the number of steps order selectors take on and off a forklift’s platform by up to 70 percent.
Ergonomics
At Crown, we understand the operator costs associated with forklifts. That’s why we design products to make the operator as productive and comfortable as possible while operating our lift trucks. For example, our X10 Handle for walkie pallet and stacker forklifts allows users to complete lifting, traveling and horn functions simultaneously and comfortably with one hand, right or left. These easy-to-use features improve performance and minimize hand and wrist movements.
Safety in Focus
In all stages of product development, your safety is an integral part of Crown’s forklift design. To help you protect your operators and improve productivity in your workplace, Crown lift trucks are designed with built-in safety features that help keep your operators safe.
Where We Are
Crown has an extensive global production, sales and service network to meet customer needs anytime, anywhere. Our strategic locations worldwide offer reliable, flexible and responsive support including sales, service, regional training centers and much more.
25
Manufacturing Facilities
500+
Retail Locations
84
Countries
Global Headquarters
North America
Crown Equipment Corporation
44 South Washington Street
New Bremen, Ohio, USA 45869
Phone: (1) 419-629-2311
Fax: (1) 419-629-2900
Sales Fax: (1) 419-629-3796
Europe, the Middle East, Africa and India
Crown Gabelstapler GmbH & Co. KG
Philipp-Hauck-Strasse 12
85622 Feldkirchen, Germany
Phone: +49 (0)89 93002-0
Fax: +49 (0)89 93002-133
Asia Pacific
Crown Equipment Pty Ltd
Cnr Long & Cooper Streets
Smithfield, N.S.W. 2164
Sydney, Australia
Phone: +61-2-8788-0000
Fax: +61-2-9609-1497
Singapore
Crown Equipment (Singapore) Pte Ltd
15 Tuas Ave 8
Singapore 639230
Phone: +65 6861 3669
Sales Fax: +65 6861 0175
China
Crown Equipment (Suzhou) Co.,Ltd
No. 188 Liangang Road
Suzhou New District, Jiangsu, China
Post Code: 215129
Phone: (+86-512) 6662 1118
Sales Fax: (+86-512) 6662 1116
Our Company Officers
James F. Dicke II, Chairman and Chief Executive Officer
James F. Dicke III, President
Alexander J. Dicke, Senior Vice President
Steven M. Dues, Senior Vice President
James R. Mozer, Senior Vice President
Craig D. Seitz, Senior Vice President and Chief Financial Officer
Keith M. Sinram, Senior Vice President
For questions regarding Corporate Compliance, contact compliance@crown.com.