Crown has launched one of the most comprehensive ad campaigns in the material handling industry. Material Handling Management, Industry Week, New Equipment Digest and Logistics Today, are the industry publications selected to carry this important message.

The campaign is based on a series of black and white 14-page booklets that demonstrate Crown’s leadership in terms of products, people and services.

The booklets – four in all – cover Crown’s full line of products, the people who design, engineer, manufacture, sell and service Crown lift trucks and the services that are offered to deliver the highest value for the lowest total cost of ownership.

"Every other brand claims to be number one; we prove exactly why we are number one," says Director of Marketing and Product Management, Joe Ritter.

Copies of the booklets may be obtained in the printed publications, through your local Crown dealer or the brochure request form.