Crown product innovation begins in the minds and hands of our customers. All new product development starts with extensive field research at customer sites and culminates with thorough testing, up to 60.000 hours, to prove durability in real life applications. This ensures that reliability and robustness are not just goals but reality.

Innovative designs such as our unique closed-section mast and MoveControl^™ seat provide operator comfort, flexibility and productivity. Our exclusive Crown Access 123^™ Comprehensive System Control and e-GEN^™ Braking System enhance safe performance and productivity. Simplicity of maintenance is ensured through design that incorporates intelligent diagnostic systems with easy access to componentry leading to increased uptime through reliability.

Crown is also unique in its approach to manufacturing lift trucks through its vertically integrated manufacturing processes. Crown produces up to 85% of the components being used within Crown lift trucks. This gives not only control over quality and cost but is combined with a 'heavy duty' philosophy where steel doors and covers are used instead of plastics to protect valuable componentry.

These are just a few examples of our commitment to fulfilling our promise to provide our customers with "superior value" and reducing the total cost of lift truck ownership.