Our Company

Your Productivity is Our Priority

Our goal is to always provide the user with the safest, most efficient and ergonomic forklift truck possible to lower total cost of ownership and increase uptime.

Who We Are

Since its entry into the material handling industry in 1960, Crown has earned a reputation as a leading innovator in world-class forklift and material handling equipment.

Crown designs and manufactures up to 85 percent of its forklift components, including key parts like motors, drive units, and electronic modules. When it says Crown on the outside, it's a Crown on the inside.

Crown designs and manufactures forklift trucks and other material handling equipment

What We Do

From our smallest hand pallet truck to our highest lifting VNA truck, Crown designs, manufactures, distributes, services and supports material handling products that provide customers with superior value.

Our broad global dealer network provides a wide variety of quality material handling equipment, storage solutions and support services.

Product Development

Design that revolutionises the way people work. When it comes to forklifts, it’s all about the experience. With a focus on the operator, Crown’s human-centred designs are created to improve productivity, comfort and safety.

Crown’s approach to industrial product design builds upon advanced ideas for forklift operator productivity, safety and product life span. Our dedication to researching the human-to-forklift relationship produces forklifts designed with the highest capacities and speeds. Incorporating direct operator feedback into our innovative development process, we can address the issues that matter most to our customers.

Crown forklift design focuses on the operator

At Crown, we harness the power of technology and embed it directly into our product design. Crown-designed automation and fleet management technologies are revolutionising the material handling industry. Examples include:    

  • InfoLink, our wireless operator and fleet management solution that puts the power of accurate, up-to-date, business metrics right at your fingertips.
  • QuickPick Remote order picking technology that simplifies workflow to increase productivity and reduce operator fatigue. This advanced technology helps reduce the number of steps order selectors take on and off a forklift’s platform by up to 70 percent.
Crown develops innovative material handling technologies

At Crown, we understand the operator costs associated with forklifts. That’s why we design products to make the operator as productive and comfortable as possible while operating our lift trucks. For example, our X10 Handle for pedestrian pallet trucks and stackers allows users to complete lifting, travelling and horn functions simultaneously and comfortably with one hand, right or left. These easy-to-use features improve performance and minimise hand and wrist movements.

Crown forklifts are designed around operator comfort and productivity

In all stages of product development, your safety is an integral part of Crown’s forklift design. To help you protect your operators and improve productivity in your workplace, Crown lift trucks are designed with built-in safety features that help keep your operators safe.

Crown forklift trucks offer built-in safety features

Where We Are

With 18 manufacturing facilities worldwide and more than 500 retail locations in 84 countries, Crown has an extensive global production, sales and service network to meet customer needs anytime, anywhere.

Local support on a global scale

Our strategic locations worldwide offer reliable, flexible and responsive support including sales, service, regional training centres and much more.


Manufacturing Facilities



Retail Locations





Crown’s first operation in New Bremen, Ohio, USA

Well-Established Roots

Since 1945, Crown has grown from a one-room operation in rural Ohio to one of the top five largest lift truck manufacturers in the world.


A History of Innovation

Crown’s history began when two brothers, the late Carl H. Dicke and Allen A. Dicke, founded the company in New Bremen, Ohio, in 1945. Today, the fourth generation of the Dicke family continues to lead Crown.

Production of a line of high-quality forklift trucks for intermediate-duty use began in 1960. Crown soon became the fastest-growing material handling company in its range of products. Crown forklift trucks have earned a reputation as safe, reliable and productive by customers throughout the world, and the innovative spark that fueled Crown’s past success is still alive today. Crown products continue to receive recognition for design excellence, having earned more than 80 prominent design awards.

Today, Crown manufactures a wide variety of electric and internal combustion forklift trucks and components in 18 facilities throughout the world. Product sales and service are handled by the company's network of Crown-owned and independent dealers located in key markets. Dealer and sales personnel are factory-trained in all disciplines.

  Our Company Officers

James F. Dicke II, Chairman, CEO
James F. Dicke III, President

David J. Besser, Senior Vice President
James R. Mozer, Senior Vice President
Timothy S. Quellhorst, Senior Vice President
John E. Tate, Senior Vice President

David L. Beddow, Vice President - Manufacturing Operations
Robin K. Brandt, Vice President
Steven M. Dues, Vice President - Engineering
Kenneth J. Dufford, Vice President - Europe
Michael P. Gallagher, Vice President - Design
Paul Jackson, Vice President - Pacific Rim
Thomas J. Keller, Vice President - Global Accounts
David J. Kerr, Vice President - International Accounts
Matthew J. Logan, Vice President - Marketing
Mark A. Manuel, Vice President - Development & I.S.
John G. Maxa, Vice President and General Counsel
David C. Moran, Vice President - Branch Operations
Randall W. Niekamp, Vice President - Human Resources
Christopher W. Rahe, Vice President - Sales
Kent W. Spille, Vice President and Chief Financial Officer

Kathy A. Doseck, Assistant Secretary
Craig D. Seitz, Controller
Bradley L. Smith, Assistant Treasurer