Smart. Clean. Green.

As a global leader in material handling, Crown has the responsibility and the opportunity to make a difference. We believe this difference starts with our sustainability promise, processes and products.

Crown’s approach to sustainability: smart, clean, green

Our Philosophy

Crown’s sustainability promise to our employees, customers, communities and the environment began decades ago. Sustainability is integrated into our day-to-day business processes, corporate culture and global business strategy.

From product design to packaging, Crown reduces its environmental footprint and lead times through increased energy efficiency, lean business processes, reduced resource consumption and elimination of waste.

Product Design and Manufacturing

Through every step of our product development, we consider the impact of our design on people, our processes and the environment. Our design engineers continually seek new ways to design forklift trucks with fewer components that have more end-of-life options while reducing energy consumption and improving safety.

Products designed for long life are a benefit to our customers and the environment with:

  • Increased uptime and performance efficiency
  • Fewer repairs and replacement parts
  • Less waste
  • Lower emissions

Crown’s robust line of business for both used and remanufactured forklift trucks expands the impact of our sustainable design and manufacturing efforts. In addition, through Crown’s vertical integration approach, we are able to manage our warehouse footprint – only manufacturing what is needed – while quickly satisfying customer needs and managing our inventory at the branch level.    


Crown’s commitment to our environment is a comprehensive, long-term approach that is both sensible and sustainable. Over the years, Crown has redeveloped more than one-half million square metres of brownfield space. This reuse of land and buildings helps to revitalise communities and preserve green space. We also make continuous efforts to improve lighting and air quality, reduce waste and energy consumption, and increase recycling and reuse throughout all of our facilities.

Just a few examples of our commitment to facility sustainability include:

ISO 14001 certification of our environmental management systems
Four zero-landfill-status facilities
0.5 million square metres of brownfield space

Crown ecologic

Founded on the principles of minimising waste, managing energy and maximising lifespan, Crown ecologic represents the synthesis of our sustainability efforts, including:

  • Innovative forklift energy efficiency
  • State-of-the-art production and forklift remanufacturing practices
  • Materials recycling and recovery methods.
  • Preservation of land and natural resources
Crown ecologic represents the synthesis of our sustainability efforts