Crown Equipment and Service Supports Booming Retail Business

Crown Technology Boosts Efficiency 10 Per Cent

The Complete Package

Crown’s combination of reliable equipment and service is helping MYDIN meet its objective of operating a fast and efficient supply chain, which ensures stock is managed effectively across its 300 outlets.

Operator Focused

The operator-friendly technology used on Crown equipment, including InfoLink fleet management provides real benefits in meeting the high workplace health and safety standards, as well as increasing productivity and efficiency.

Strong Partnership

Crown has worked with MYDIN for over 10 years and continues to help deliver productivity improvements.

“Our Crown equipment is fitted with InfoLink and cameras, and that helps us a lot in getting our picking done more efficiently. We have increased efficiency by about 10 per cent”


Reza Murad Ali

MYDIN - Supply Chain Manager

Mydin's Supply Chain Manager


MYDIN Mohamed Holdings Bhd. (MYDIN) is the largest Malaysian-owned wholesale and retail company. The company supports its retail activities – which includes hypermarkets, emporiums, 24-hour convenience stores, mini markets and malls – with a busy warehouse and logistics operation in Kuala Lumpur.



MYDIN requires exceptional performance from its supply chain to meet customer demand for products sold at its retail outlets. Its operations run 24-hours per day, seven days a week, to supply 100,000 stockkeeping units to more than 300 MYDIN outlets across Malaysia. The company’s material handling equipment partner needs to be reliable and be able to provide high quality equipment and service support.


MYDIN partnered with Crown Equipment over 10 years ago to implement a tailored rental warehouse forklift solution that has delivered flexibility, reliability and operational improvement. It is currently running a fleet of more than 80 Crown lift and reach trucks at its Kuala Lumpur distribution centre.

The company is operating a number of Crown RM Series high reach forklifts, which offer the visibility and speed required by MYDIN. The company is also using SP Series stockpickers, which provide the safety required when operators are working at height. Recent additions to the MYDIN fleet include Crown SC Series counterbalance forklifts, and WP and WT Series pallet movers for dock work.