Guan Chong

Crown Equipment Helps
Guan Chong Boost Capacity
by 50 Per Cent

Increased Capacity

The use of Crown material handling equipment has resulted in capacity increases of over 50 per cent.

Uptime and Safety

Guan Chong staff are benefitting from the uptime and safety their Crown material handling equipment provides.

Expanding Horizons

Guan Chong is expanding its operations on new frontiers and has continued to place Crown at the centre of its material handling operations.

“Using Crown lift trucks has added more than
50 per cent to our capacity, so it creates a lot of savings in material handling.”


Tehn Swee Keng

Assistant Logistics and Warehouse Manager - Guan Chong BHD


Guan Chong Bhd, which produces cocoa-derived food ingredients including cocoa mass, cocoa butter, cocoa cake and cocoa powder, runs a busy material handling operation exporting its products to Europe, the Middle East, China, Japan and other Asian countries from its facility in Pasir Gudang, Johor, Malaysia.



The management of Guan Chong’s 10,000 pallet spaces – which are in use 12 hours per day with 200 daily dispatches seven days a week – is carried out by a large number of contracted staff. The company requires a flexible material handling equipment solution that can maximise the benefit of the company’s contractors, while providing uptime, reliability, comfort and safety 12 hours per day.


Guan Chong has been using a full material handling solution from Crown for over 10 years. The company’s fleet includes Crown RMD and RD Series reach trucks, PE Series rider pallet trucks and CG Series LPG counterbalance forklifts.

Guan Chong rents its equipment from Crown to best match staff numbers in busy periods.