Crown Equipment Celebrates 60 Years in Australia
Crown Equipment is marking 60 years in Australia delivering reliable products, services and solutions to customers.
Since its establishment in Australia in 1966, Crown has built a strong reputation as a leading provider of material handling equipment across the Asia Pacific region, including Australia, New Zealand and Asia.
Crown’s business philosophy is built on vertically integrated processes that allow it to design, manufacture and distribute forward-thinking, innovative solutions that help customers improve productivity and operational efficiency. The company’s offerings include a comprehensive range of forklifts, batteries and chargers, along with automation technologies and fleet management systems.
Brothers, Carl H. Dicke and Allen A. Dicke, founded Crown Equipment Corporation in New Bremen, Ohio, in 1945 with an unwavering commitment to customer service. Crown is a widely recognised, global material handling equipment manufacturer and technology provider with more than 20,300 employees worldwide serving many of the world’s most recognisable brands and category leaders.
Through five generations, the Dicke family has continued to lead Crown from its global headquarters in New Bremen with regional headquarters in Australia, China, Germany and Singapore. The company provides sales and service through its Crown Lift Trucks retail locations and select independent dealers in more than 80 countries.
“I’m honoured to be a part of this company. Since the beginning, Crown has earned a strong reputation for working closely with its customers to enhance efficiency, productivity and safety. We could not have reached this point without the support of the communities in which we operate, and our employees, an incredible group of people dedicated to our customers’ success,” said Jim Dicke III, president, Crown Equipment. “We are excited to continue our legacy for developing innovative technology and equipment that keeps businesses moving around the globe.”
Crown has a long history of exploring and developing advanced technology that has helped direct and define the future of material handling. Recently it introduced the SP 1500 Series high-level order picker, which features the industry’s first mid-platform window and leading lift and lower speeds. The mid-window centered between the hand controls improves visibility while fast lift and lower speeds make order picking easier and more efficient.
Also recently introduced is the ProximityAssist System, an operator assist solution that uses LiDAR sensing technology to detect objects in the lift truck’s anticipated path of travel. The system reinforces operator training, increases operator awareness and enhances warehouse safety by reducing impacts that can result in damage to equipment, product and facility.
Crown has also expanded its award-winning Demonstrated Performance training program to include optional virtual reality training. Crown’s Virtual Reality Simulator supplements the company’s acclaimed training by providing operator trainees with opportunities to demonstrate their proficiency throughout the 11-step Demonstrated Performance training process.
About Crown Equipment Corporation
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown’s business philosophy has utilised vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers, as well as automation solutions and fleet management technologies.
The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 20,300 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit crown.com.