INTRALOGISTICA ITALIA 2025: Crown showcases material handling products, solutions and technologies
Crown will be exhibiting as part of the INTRALOGISTICA ITALIA trade fair in Milan in 2025. From 27 to 30 May, the US-headquartered manufacturer will be showcasing its latest material handling solutions on stand L35/M36 in Hall 6 and welcoming customers and interested parties from the Italian market. Booth visitors will see for themselves a wide range of products including forklifts as well as automation and fleet management technologies.
Company stands for innovative products and services
Innovation, quality and reliability play a central role in the family-owned company’s development of new products. Visitors to INTRALOGISTICA ITALIA will be able to experience the durability and ergonomic design of these products.
The product highlight of the Crown stand will undoubtedly be the ESR 1200 reach truck, which, like its multi-award-winning predecessor models, combines improved safety with efficiency and user-friendliness. However, it is also equipped with an extensive mast portfolio, which enables a significant boost in productivity and increased handling capacity even for experienced operators. With the optional Xpress Lower technology, the mast lowering speed can be doubled to 1.1 m/s, which is unique to the market and enables productivity gains of up to 21 per cent. In combination with the regenerative braking system of the ESR 1200 Series, energy consumption can be reduced by up to 11 per cent. Optional assistance systems for automatic lift height preselection and residual capacity control also increase precision, safety and efficiency in day-to-day work situations.
The WP 3210 electric pallet truck is another forklift truck on display at the Crown stand. With its compact design, user-friendly operation and outstanding reliability and load stability, it offers various advantages in the retail sector – in small supermarkets as well as in large DIY stores. As the ideal companion on the move, the WP Series handles the many challenges along the supply chain with ease while increasing productivity, performance and throughput in lorry transports.
Efficiency and productivity are the top priorities in every product Crown develops and designs. The multifunctional WAV 60 Work Assist Vehicle, also on show at INTRALOGISTICA ITALIA, can help one operator do the work of two in a variety of applications. The practical combination of mini-lift and order picker makes short work of order fulfilment easy – even in narrow aisles and at reach heights of up to 5 metres. This can enable significant cost savings on fulfilment operations.
The world of forklifts – experience it live at the Crown stand
Visitors can find out everything they need to know about forklift trucks at Crown's exhibition stand. Experts will also be available to share practical insights into how Crown innovative solutions can enhance efficiency, productivity, and safety in your business operations.
Ken Dufford, Crown Vice President Europe, said: “In the twelfth year of our presence in Italy, we are looking forward to being part of INTRALOGISTICA ITALIA 2025. The trade fair is an excellent opportunity for Crown in Italy to discuss specific requirements and solutions in the field of industrial trucks and material flow with the trade public.”
About Crown Equipment Corporation
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers, as well as automation solutions and fleet management technologies.
The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany, and Singapore. Its employees number more than 19,600 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit crown.com.