Alex Dicke to Join Crown Equipment as Senior Vice President

NEW BREMEN, Ohio (December 16, 2025) – Crown Equipment, one of the world’s largest material handling companies, today announced that Alex Dicke will join the company in March 2026 as senior vice president. He will be the fifth generation of the Dicke family to serve as a senior executive for the Company.

Dicke will succeed John Tate, senior vice president, who has announced his retirement after more than 35 years with the Company.

“We’re pleased that Alex will be joining the executive leadership team at Crown,” said Jim Dicke III, president, Crown Equipment. “He will play an important role in working with the rest of our senior leaders to continue to grow our global business.”

Alex Dicke joins Crown from Abercrombie & Fitch in Columbus, Ohio. He is a graduate of the Wake Forest University School of Business.

About Crown Equipment Corporation
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. For 80 years, Crown has been providing customers with products, services, and solutions they can count on. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers, as well as automation solutions and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany, and Singapore. Its employees number more than 20,300 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit crown.com.