Founded in 2001, Universal Pure provides high pressure processing and cold storage solutions for food and beverage manufacturers and other grocery and retail customers across the United States. At its busy Lincoln, NE facility, Universal Pure is responsible for 47,000 chilled and frozen pallet positions totaling more than 670,000 square feet of warehouse space.
In the past, Universal Pure purchased used material handling equipment with the intent to keep it operating for many years. However, due to the age and condition of its used fleet, the maintenance team was spending too much time and money to keep the forklifts operational. With operations running 24 hours a day, five days a week, Universal Pure needed a forklift fleet that was affordable yet dependable enough to hold up to the facility's demanding schedule and comfortable enough for long-term use by operators. That's when Crown dealer, Lift Solutions, recommended forklifts fully revitalized with Crown's Encore program.