Crown Equipment Launches ‘Build My Truck’ Feature

New online tool helps crown.com visitors identify, build and quote a Crown lift truck for their application

NEW BREMEN, Ohio (September 9, 2025) – Crown Equipment, one of the world’s largest material handling companies, today announced the release of the crown.com Build My Truck feature. When used in conjunction with Crown’s Forklift Product Selector, this self-service tool helps customers create lift truck configurations that meet their requirements and specific application needs.

The Build My Truck feature advances Crown’s vision to provide personalized and accessible tools that streamline the customer journey. Using selection categories in the Forklift Product selector, such as capacity and lift height, customers can use the Build My Truck feature to select a lift truck based on their specific application and then configure the product with individual options or pre-selected option packages that meet their application’s requirements.

“The Build My Truck feature can help simplify the lift truck purchasing process, meeting customers where they are and providing the information they want when and where they need it,” said Michelle Chapman, vice president of marketing, Crown Equipment. “This self-service feature enables users to explore Crown lift truck options at their convenience and allows us to quickly confirm customer requirements.”

When using the Build My Truck feature, customers are asked to create an account, which enables them to create, store and retrieve lift truck configurations. Each configuration can be submitted separately for a quote request. Live chat is available with the Build My Truck feature to provide additional configuration support as needed.

The Build My Truck feature, Forklift Product Selector and the Crown Service Request app are all electronic tools designed to deliver a streamlined, flexible customer experience. In addition, select forklifts, parts and accessories are available 24/7 for online purchase at shop.crown.com.

About Crown Equipment Corporation

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. For 80 years, Crown has been providing customers with products, services, and solutions they can count on. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers, as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 20,300 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit crown.com.