Crown Honours Top-Performing Branches and Dealers in EMEA

Crown recently recognised the outstanding performance and commitment to customer service by its top company-owned branches and independent dealers in the EMEA region.

The most prestigious honour bestowed by Crown is the James F. Dicke Pioneer award, which is named after the company’s founder. Util SPC SRL in Romania, and Crown Lift Trucks S.L. in Barcelona, Spain, each earned this recognition as Crown’s top performing dealer and branch, respectively.

“Receiving the James F. Dicke Pioneer Award fills us with pride and excitement,” noted Dan Voinea, General Manager of Util. “We are delighted that Crown has recognised us for our continuous effort to successfully sell the Crown brand here in Romania. It’s a team achievement. All our employees believe in Crown’s products and philosophies and we will continue our dedication to maintain and even raise this high level.”

Pere Carles, Branch Manager at Crown Barcelona, stated: “We are very proud to receive this honour, which would not have been possible without the dedicated effort from all our colleagues here in Barcelona. Since the opening of our branch four years ago, we have built up a strong and powerful team who made this success happen. We also thank our faithful customers for their close cooperation and their trust in our products and services.”

In addition to the Pioneer awards, Crown recognised additional winners with Summit Awards for outstanding sales and customer satisfaction achievements and Ascent Awards recognising branches and dealers that performed well and are continuing to move toward the summit. EMEA region honourees included:

2017 Summit Award Winners

  • Branch: Crown Lift Trucks S.L., Valencia, Spain
  • Dealer: VS Truck AB, Sweden

2017 Ascent Award Winners

  • Branch: Crown Gabelstapler GmbH, Nuremberg, Germany
  • Dealer: Goscor Lift Truck Company, South Africa

Crown operates a global service and distribution network that exceeds 500 locations in more than 80 countries. Each region annually honours its best branches and dealers for outstanding achievements in sales and customer service.

About Crown Equipment Corporation – EMEA

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. Crown develops, produces and sells a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Germany, Australia, China and Singapore. Its employees number more than 15,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit

Share Article