Tough, compact, superior: Crown’s WP 3010 electric pallet truck wins if Design Award 2018

Crown has once again earned the prestigious iF Design Award from iF International Forum Design. An international jury of 63 independent experts awarded Crown the coveted seal of approval in the “Automobiles/Vehicles” category, in recognition of the high-quality product design of the company’s WP 3010 compact pallet truck. Since 1962, Crown has received more than 100 awards from internationally renowned design institutions and associations. This is Crown’s 30th iF Design Award. The award will be presented on March 9, 2018 at a gala event held at BMW World in Munich, Germany.

Jim Kraimer, Director of Industrial Design at Crown, explains: “The WP 3010 compact pallet truck is the smart solution for a wide range of tasks – especially in the food retail, beverage and logistics sectors. Ultimately, this agile powerhouse is all about speeding up goods turnover and enhancing productivity, while minimising the costs involved. The fact that our work is recognised by well-known design professionals gives us yet another incentive to continue with our successful approach to design.”

Launched in 2017, the WP 3010 is an exceptionally compact, manoeuvrable addition to Crown’s WP 3000 pallet truck series. Weighing as little as 279 kilograms (without battery), the truck is exceptionally light. At the same time, it is also robust and extremely powerful. Despite a load capacity of up to 1.6 tonnes, the pallet truck can be manoeuvred in the tightest of spaces, and thanks to durable steel covers, will resist impacts and collisions throughout its working life. The pallet truck is designed to fit neatly into a fully laden lorry without taking up valuable load space. Alternatively, it can be stowed in a storage box beneath the vehicle.

About the iF DESIGN AWARD                                                                                                                       

For over 65 years, the iF DESIGN AWARD has been acknowledged as a worldwide trademark signifying excellence in product design. The iF brand has become established as an international symbol of outstanding design achievement. The iF DESIGN AWARD is one of the most widely recognised design awards in the world. The iF DESIGN AWARD is presented annually by the world’s oldest truly independent design institution, iF International Forum Design GmbH based in Hanover, Germany.

About Crown Equipment Corporation – EMEA

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. Crown develops, produces and sells a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Germany, Australia, China and Singapore. Its employees number more than 14,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit

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