ESR 1000 reach truck nominated for IFOY Award 2020

Crown has been nominated for the International Intralogistics and Forklift Truck of the Year (IFOY) Award 2020. The nomination, in the “Warehouse Truck Highlifter” category, applies to the company’s ESR 1000 Series. The award acknowledges the year’s best intralogistics products and solutions and has become a well-established accolade for outstanding performance. The new ESR 1000 reach truck was nominated for the IFOY Award as the result of multiple innovations, such as the newly developed Gena® operating system and the Xpress Lower™ mast lowering technology.

The transport and logistics services provider Voigt Logistik has been using the reach truck for some time and is impressed: “Crown’s recently launched ESR 1000 Series is a reach truck that our operators have come to appreciate for its many innovative features such as Auto Height Select, Capacity Data Monitor and the brand new, intuitive Gena operator experience,” reports Jan-Peter Wingert, Site Manager at Voigt Logistik in Neumünster, Germany.

Smart, efficient and reliable – for real performance

The ESR 1000 Series offers technological innovation paired with the new, intelligently connected features from the Gena operating system that enable operators to work with skill and precision at any height without compromising productivity:

For example, the optional Xpress Lower™ technology doubles the mast lowering speed to 1.1 m/s. This speed is unique in the market, enabling up to 21 percent more productivity overall. At the same time, the truck’s use of regenerative lowering and braking can result in energy savings of up to 11 percent.

The optional Auto Height Select feature enhances precision. Operators can use this automatic, predefined height selector to stop the forks at programmed rack heights. Precise, automated positioning helps to avoid product, rack and truck damage while simultaneously improving throughput. Programming different rack heights for multiple warehouse zones is straightforward. And as the forks rise, the large colour display shows their actual height, alerting the operator once the forks reach the target height.

The Capacity Data Monitor is an equally useful option, giving operators an at-a-glance view of load weight, lift height and capacity limits to ensure that load handling stays within safe limits.

Furthermore, operators, warehouse managers as well as service and safety managers, benefit from the Gena operating system, newly developed by Crown and appearing for the first time in the ESR 1000 reach truck. The Gena system is intuitive, customisable and interactive, offering a new and engaging operator experience. A 7-inch colour touchscreen allows the operator to choose from 25 languages and a growing range of widgets displaying key forklift functions such as operating time, steering angle, speed and battery charge. The new Gena operating system optimises the forklift’s performance ­and makes crucial information easy to see, understand and use, helping operators to boost their throughput.

Crown has a flexible response to the various energy sources currently available on the market: Like all Crown lift trucks, the new ESR 1000 Series is also available with lithium-ion power and can be switched to lead-acid batteries at any time to match the utilisation needs of the application.

Final award decision follows one week of testing

At the next stage, all finalists must undergo a full week of IFOY Test Days, during which the nominated products must pass an independent test, a scientific innovation check and a trial by jury. The tests probe the nominated products innovative quality, cost effectiveness, energy efficiency, sustainability, safety, ergonomics and design. The winners of this year’s IFOY Award will be announced at a gala event at the start of the Hannover Messe (Hanover Trade Fair) in April 2020.

The IFOY Award is one of the world’s most prestigious international awards for intralogistics and material handling solutions. Winners are selected by a jury of internationally reputed trade journalists. Crown has already won the coveted award on three previous occasions, for the company’s wireless InfoLink® fleet management­ system (2013), QuickPick® Remote order-picking technology (2014), and RT 4000 Series of ride-on pallet trucks (2016).


About Crown Equipment Corporation – EMEA
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. Crown develops, produces and sells a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Germany, Australia, China and Singapore. Its employees number more than 16,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit

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