Crown Encourages a Comprehensive Approach to Safety

NEW BREMEN, OH (June 8, 2023) – Crown Equipment Corporation, one of the world’s largest material handling companies, is using this month’s National Forklift Safety Day, sponsored by the Industrial Truck Association (ITA), to emphasize the importance of a comprehensive safety program that goes beyond the forklift and stresses the role of the individual.


On National Forklift Safety Day and every day, warehouse, supply chain, and safety managers should understand the interconnection among the many components of a holistic safety program, which can include:

  • Training that is accessible, personalized, and extends across the workforce.
  • Compliance management that controls access and automates processes for streamlining safety adherence.
  • Equipment design that prioritizes safer operation.
  • Operator assist technology designed to enhance safety, including advanced pedestrian and object detection solutions incorporating Crown’s Proximity Assist and Geo Assist technologies.
  • Connectivity that provides more visibility, awareness, and opportunities.
  • Real-time and historical data analytics that inform safety goals.


A comprehensive approach to safety also means integrating elements that may not traditionally be viewed as forklift safety. In the warehouse, for example, this can include clearly marked pedestrian walkways, signage visible to both pedestrians and operators, frequent assessment of rack condition, and adequate lighting to illuminate aisles and workstations.


In recognition of National Forklift Safety Day, Crown encourages individuals to review “An Integrated Approach to Forklift Safety,” Crown’s safety e-Book available for download on As a part of Crown’s e-Book series, this document provides readers with considerations and ideas to enhance the safety program in their own operation.  


“Keeping forklift safety top of mind for managers, workers and operators in the warehouse is essential,” said Jim Mozer, senior vice president, Crown Equipment. “National Forklift Safety Day continues to serve as an important yearly reminder for any organization to revisit its safety program and ensure it is encouraging safe behaviors every day. Organizations that understand the many components of a comprehensive safety program are better positioned to create and maintain a strong safety-first culture with active employee commitment and engagement.”


Crown will also support the National Forklift Safety Day initiative through a sponsorship opportunity with DC Velocity as well as the company’s official social media channels.


For more than 70 years, the ITA has been the leading organization of industrial truck manufacturers and suppliers of component parts and accessories that conduct business in the United States, Canada, and Mexico. Based in Washington, D.C., the organization maintains an influential voice in international standards development for the industry. It also advances engineering practices to promote safe products, disseminates statistical marketplace information, and provides industry forums for learning and networking.

For additional safety resources, visit Crown’s safety page. For a full listing of Crown’s training programs, visit the Training section of or contact a local Crown Lift Trucks location.



About Crown Equipment Corporation
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 16,100 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit

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